ReTALE – Avoin retail media

Retail media by Aller Media Nordic

Turn your
customer flow
into revenue

What is the value of your company’s customer encounters?

We’d be happy to show you.

Start with mapping

About us

We’re opening up retail media

ReTALE is a bold new retail media experts dedicated to helping businesses turn customer encounters into revenue. We’re opening Finland’s previously closed retail media space by introducing new ways for brands and retailers to reach ready-to-buy customers in a timely, data-driven way.

The story of Finland’s uniquely open retail media is being written by the industry’s most experienced professionals: Hannaleena Koskinen, Sirpa Toivoniemi, Maija Ahonen, Sanna Kalliola, and Tero Tiainen.

Who is this for

Transform your company into media

Open retail media offers numerous businesses across various industries the opportunity to generate new revenue streams.

Flower shop
Mall
Department store
Car dealership
Gym/Fitness center
Optician
Pharmacy
Medical center
Home appliance store
Bookstore
Pet store
Sporting goods store
Hotel
Auto repair shop
Vehicle inspection station
Furniture store
Restaurant
Hardware store
Hymiö
Advertisers

Information for Advertisers

There is significant demand and need for open retail media among advertisers as well. We are currently building a retail media network, after which we will invite brands to participate in a pilot phase. Our goal is to launch the service during 2025.

Hymiö

Finland’s most experienced team specializing in retail media.

Sirpa Toivoniemi
VP, Sales & Accounts
sirpa.toivoniemi@aller.com
+358 40 527 2522

Maija Ahonen
Account Director
maija.ahonen@aller.com
+358 50 388 3882

Sanna Kalliola
Account Director
sanna.kalliola@aller.com
+358 40 410 1727

Hannaleena Koskinen

Hannaleena Koskinen
SVP, Retail Media Business (Europe)
hannaleena.koskinen@aller.com
+358 400 913 113

Tero Tiainen
VP, Commercial
tero.tiainen@aller.com
+358 40 573 2223

Janne Lehtinen

Janne Lehtinen
VP, Strategy & Client Success
janne.lehtinen@aller.com
+358 50 331 6430

Aleksi Rautakorpi
VP, Offering & Marketing
aleksi.rautakorpi@aller.com
+358 40 674 0031

Start with mapping