Hannaleena Koskinen
SVP, Retail Media Business (Europe)
Aller Media Nordic’s ReTALE becomes Stockmann’s strategic retail media partner
ReTALE, part of Aller Media Nordic, will begin as Stockmann’s strategic retail media sales partner in Finland and the Baltics. The partnership aims to accelerate the growth of Stockmann’s media sales and develop its omnichannel retail media offering.
“We are proud to begin a strategic partnership with the iconic Stockmann. Together with their experts, we will develop retail media to become even more impactful and take the work to the next level by leveraging ReTALE’s broad expertise,” says Hannaleena Koskinen, Business Director at ReTALE.
“We chose ReTALE as our strategic partner to support the growth of retail media sales and long-term commercial development. ReTALE’s strong solution sales expertise, data-driven approach, and experience in managing extensive advertiser and partner networks strongly support Stockmann’s strategic goals. The omnichannel entity formed by our department stores and digital channels offers inspiring ways to advertise and reach a broad and engaged audience. We are delighted to further develop this strength together with ReTALE’s professionals,” says Kaisa Lindstedt, Head of Business Model Transformation at Stockmann.
The next phase of retail media in the Nordics
The Nordic retail media market is entering its next phase of development, following a pilot that began in Finland. Retailers are no longer only building and developing their own closed media ecosystems; they are increasingly seeking scalable partnerships that bring extensive advertiser networks and deep retail media expertise.
Aller Media is a strong player in this space and ReTALE being selected as Stockmann’s retail media partner in Finland is a concrete example of this shift. Stockmann already has an established and well-functioning retail media business, and ReTALE’s expertise and technology will help take it to the next level by growing sales and supporting long-term commercial development.
The partnership gives international brands the opportunity to reach a high-purchasing-power audience in Finland and the Baltics in a premium environment — one where international brands also meet consumers in a context in which advertising content is experienced as an inspiring and natural service as part of the shopping experience.
ReTALE is part of the Nordic Aller Media Nordic and operates in the Nordics and the Baltics. ReTALE’s mission is to build open retail media and a retail media network that helps advertisers achieve stronger marketing results.
Stockmann is founded in 1862. Its department stores are known for their premium selection of fashion, beauty, and home brands. In the Baltics, Stockmann’s offering also includes high-quality food products and beverages. Stockmann has seven department stores in Finland and the Baltics, as well as the online store stockmann.com. Stockmann is part of Lindex Group.
